Showcasing a professional website for your audience is a strong strategy for business marketing. A search engine is almost every time the first place to direct new customers to your business. If a business lacks in displaying an up-to-date site or has no site altogether, then it is prone to miss out on a lot of potential sales.
It is surprising how several businesses still manage with hardly any presence on the web and the sole reason behind this is the huge amounts of capital required to start up a fresh website.
So how would you establish one for your business without investing mammoth sums of money? To solve this issue we have come up with 5 ways to keep costs down on a website project so that your business efficiently prospers without rendering massive damage to your bank.
Don’t Design Templates on Your Own
Numerous web hosting providers offer their users free templates to attract more subscribers. All such templates are designed to fit well with the needs of almost every organization.
Even the most inexpensive WordPress plans provide a colossal number of themes to suit what you desire to feature on your site. Web hosting companies such as HubSpot COS Websites have separate theme marketplaces where subscribers can purchase themes.
That said, continuing with an existing template will save you a lot of time and money required to create the exact design and structure you want your site to air in.
Also, if you don’t find a suitable theme via your web hosting site, the option of buying pre-designed themes is always open to access. You can consider many sites such as Elegant Themes, Themify.me, Theme Forest, Solo Stream, and Template Monster.
Make Use of Free Image Stocks
Designing special photographs for your newly established site can be pricey and time-consuming.
If you already have a stock of existing photographs and pictures, then it’s amazing if you make use of them. Nothing is better than using your own produced photographs. Not only will it cost you less, but consuming your own images will strengthen the authenticity of your site.
Not all businesses can afford well-dressed model shootings in white rooms using high pixel cameras. Let your audience see the actual you and the efforts you have put in. However, don’t forget to ensure that the pictures are of high quality and relevant to the content of your page.
If you need photographs but don’t have them, multiple online platforms can offer you a wide range of free pictures. All you need to access them is giving credits to its photographer/producer or sometimes a link back.
Unsplash, Pixabay, and Negative Space are a few websites that can provide you high-quality free stock photographs but this doesn’t mean you compromise its relevance with your site or the quality.
Keep Limited Pages on Your Site
Even the most simple-looking web pages require long periods of hard work to fill them up with images and content. More pages mean more content that will consume more time and eventually result in the need for more money.
If you want sub-pages that aren’t too necessary for uploading, then we suggest you drop them for a while. For example, your organization’s timeline which, of course, won’t assist you in producing sales.
You will always have a chance to add such extra briefs and pages whenever you like as part of your site’s future maintenance which is also highly necessary as you continue your web portal journey.
Such expansions and modifications to your website will not just help fulfill the desires you compromised to cut off the initial cost but will also enable your site to reach its peak performance in the long run.
Keep the Content Simple
As mentioned earlier, creating simple content for the simplest-looking site also requires time and money but far less than if you choose to add heavy content like animations, attractive tools, and graphics.
Undoubtedly modern websites make use of heavy content as a potent tactic of attracting audiences but this can also be done in the future.
It’s better to decorate your site with catchy content once you have successfully inaugurated your site and have started to notice a good change in your sales trend.
Simple content can also achieve you the target for which you came online but only if it is well optimized and markets the true you.
Including the most necessary ingredients will keep your site’s cost down and will prove to be more effective and focused in persuading your site’s visitors to proceed to the next step.
Do Some Website Work Yourself
Putting the technical chore and design aside, most of the work associated with creating and successfully launching a website is less complicated and can be fulfilled in-house.
Things such as creating a copy of all your pages are something that doesn’t require you to hire someone professional. Instead, such chores are easy enough to be tackled by several different people.
Even arranging photographs from any free stock pictures site is pretty straightforward or you can also make use of your camera to capture scenes that are relevant to your page’s content.
Also, writing content or short descriptives about what you intend to sell is not a tough chore that requires huge sums of money to hire experienced people.
Moreover, running your website through a pre-launch test can also be done saving a lot of the site development team’s working hours. Eventually, saving a good chunk of your investment.
If you have still not advanced your business to the online world, it’s about time. Now that you are fully aware of the 5 Ways to keep costs down on a website project there is no reason for not progressing towards the effective web forum that fully conforms to today’s standards.
By implementing even a few of the above-mentioned approaches, you’ll easily be able to lower down the cost of creating a brand new or refurbished website.