Are you a business owner who makes a living selling online? Then you’re probably aware of the significant challenges lurking beneath the surface. Being self-employed is no bed of roses, and a webshop, in particular, requires a good deal of love and expertise if you want your business to succeed.
Maybe you already have an established webshop for deals, or perhaps you’re brand new to the market. But before you embark on any new projects, we think you should read on. We’ll show you how to create an effective strategy for your online sales in the future, where you can outperform your competitors.
Why have a strategy?
For many, marketing and sales strategies can seem a bit redundant and instead do the business’s job. But unfortunately, many people miss that a carefully planned and thought-out strategy is essential to online sales success.
There are several reasons why you should have a strategy in place from the start. First of all, companies are fighting every day with search engines, which generate a large part of the traffic you earn money from, which we also refer to today as SEO or Search Engine Optimisation. Danish Mydinners, offering deals, has managed this with great success, where their strategy and SEO optimization. And quite simply, if you don’t have your SEO optimization under control, you can kiss new customers and exponential sales goodbye.
In addition, a strategy helps you plan different campaigns, and it also allows you to get an idea of which parts of the system are practical for your business. That’s why many people also choose to use different deals or campaigns that give your webshop an extra boost and bring you new and loyal customers.
Listing it briefly, you need to make sure you have a sales or marketing strategy to:
- Have a full overview of your actions and initiatives to increase sales
- Gain an understanding of the strategies that work for your business
- Get a financial overview
- Have the ability to implement deals and campaigns to attract new customers
- Target the specific audience in the best possible way
Getting started: Search Engine Optimization
Getting started with a sales and marketing strategy may seem overwhelming, and we understand. It requires in-depth knowledge in the field, and in the vast majority of cases, it pays to get professional hands on the project.
Crucial to your online sales success is search engine optimization – also known as SEO – which helps increase the volume of visitors and the quality of your website. However, mastering the discipline requires many hours of preparation and a thorough knowledge of the practical and popular marketing strategy.
An excellent example of a company that has tremendous success with SEO and deals is Danish Mydinners. By targeting its content to specific keywords, it ranks highest on Google. It thus gets exposed to the most visitors, which ultimately generates far more sales and therefore more money on the bottom line.
Deals and promotions as a powerful trick
There’s no getting around that you often need to do a little yourself to succeed with your online sales. And especially in a market where competition is fierce, you need to put extra effort into your projects to be the user’s leading webshop.
In addition to SEO optimization, which is the core to leads and the number of visitors on the Internet today, deals and promotions are also good tricks for you to exploit. Indeed, with few means, you can give your customers a little extra, where also new customers come and get their eyes on your business.
Deals can be an excellent opportunity to create hype around your business and thus increase your online sales. For example, you can offer your customers:
- 10% off your entire purchase
- 25% off an optional item for birthdays
- 20% on all trousers when you buy 1500 kr.
- 4 for 3 on selected products
The possibilities are many, but one thing is for sure: both your current customers and new customers will love your deals and will keep an eye on your site in the future.
Remember the UX experience
Whether you succeed with online sales can depend on many different parameters. In addition to the two above, it’s also essential to mention UX as part of the package. The UX experience is the visual experience your customers have. If it’s not up to scratch, you can expect some customers to jump to the competition.
Therefore, you should always make it a priority to create a beautiful and user-friendly design. Get to the core features of your website and make it straightforward for your customers to navigate, so they can find what they’re looking for with as few clicks as possible.